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Germany's Jägermeister defies slump and sells more herbal liqueur

NAMPA / DPA
2026-03-03
Hanover (dpa) - Despite the global decline in sales of spirits, the manufacturer of German herbal liqueur Jägermeister has gained market share, Mast-Jägermeister SE announced on Tuesday. The core Jägermeister brand was able to significantly increase sales, with 117.6 million 0.7-litre bottles of the liqueur sold in 2025, 7.7% more than in the previous year. After a slump in 2024, the company was able to increase its turnover again slightly, risin......
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Germany's Jägermeister defies slump and sells more herbal liqueur
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