Tokyo, July 28, 2026 (AFP) - China's BYD takes on Japanese rivals with small 'kei' car

NAMPA / AFP

2026-07-28

Chinese giant BYD launched an electric "kei" car in Japan on Tuesday with an ad campaign featuring a top actor, taking on local rivals whose own pint-sized vehicles rule the road. Ideal for Japan's often narrow roads, the super-compact category of cars up to 1.4 metres (4.9 feet) wide and 3.4 metres long accounts for some 40 percent of new vehicle sales there. BYD, which is also making major inroads in Europe and which overtook Tesla in 2025 as......

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