SINGAPORE, Feb 19, 2026 (BSW) - Press Release from Business Wire: Project B

NAMPA / AFP
2026-02-19
Project B, an elite global women's and men's basketball grand prix built for a new generation of athletes and fans, today announced the appointment of William Kim as Chief Lifestyle Officer. In this strategic role, Kim will lead Project B's premium lifestyle business across merchandise, brand collaborations, and cultural partnerships as Project B expands across Europe, Asia, and the Americas to create the most premium cultural platform in glo......
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