CHICAGO, Jan 29, 2026 (BSW) - Press Release from Business Wire: NIQ Global Intelligence plc

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2026-01-29

NielsenIQ (NYSE: NIQ) today announced the launch of its Say-Do Gap Measurement Framework, an innovative behavioral metric set to transform how brands and retailers understand modern consumers and navigate a pressing challenge: consumers who say one thing but buy another. With economic uncertainty, shifting priorities, and increasingly value?driven decision-making changing consumer habits, this growing disconnect has cost the industry more tha......

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