German advertising sector slams US online platform dominance

NAMPA / DPA

2025-09-02

Berlin (dpa) - Tech companies, most of them US-based, occupy an increasingly unassailable position in the advertising sector, squeezing out domestic advertising platforms, according to concerns raised by the German Advertising Federation (ZAW). "Advertising revenues are declining markedly among non-digital providers by comparison with online advertising," ZAW chief executive Bernd Nauen told dpa in a recent interview. "The market position of the......

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