Holzminden, Germany, July 23, 2025 (AFP) - Who makes laundry smell nice? Meet the professional 'noses'

NAMPA / AFP

2025-07-23

In the laboratories of German fragrance and flavours giant Symrise, a citrus scent clings to the lab coats of trainees -- "noses" who are learning the art of making things smell good. These busy heroes of the world of smells and aromas shape the connection millions of consumers have with everyday items. While at high-end perfume labels, olfactory artists create scents for luxury body sprays, Symrise's experts work on everyday products that might......

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