Paris, July 6, 2025 (AFP) - 'Brilliant artist': Provocateur Demna takes on slumping Gucci

NAMPA / AFP
2025-07-06
Celebrated, controversial and clearly up for a challenge, fashion designer Demna is set to step into one of the most difficult jobs in the luxury clothing industry next week as chief creative at struggling Gucci. The 44-year-old, who fled the war-wracked Georgian region of Abkhazia as a child and dropped his surname "Gvasalia" in 2021, will bow out with a last show for Balenciaga on Wednesday before switching to Gucci -- both firms owned by Fran......
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