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News Analysis: Beyond blind boxes: What's behind Labubu's global craze?

NAMPA / Xinhua
2025-06-17
BEIJING, June 17 (Xinhua) -- In the pre-dawn chill outside a New York mall, young fans camped overnight, eager to get their hands on a Labubu doll. In Paris, shoppers carrying Labubu shopping bags posed for photos in front of the Louvre. In Seoul's Myeongdong shopping area, long queues formed not for K-pop stars, but for Labubu. Its theme song echoed in Spanish streets. At the center of this global craze is a small, sharp-eared figure with jag......
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