Milan, Italy, March 5, 2026 (AFP) - Miu Miu helps Prada resist luxury market downturn

NAMPA / AFP

2026-03-05

Italy's Prada withstood a downturn in the luxury market in 2025 by growing its revenue by 5 percent year-on-year to 5.7 billion euros, company results released on Thursday showed. Prada's performance was based largely on its Miu Miu brand, which targets younger consumers. Miu Miu revenues grew by 35 percent in 2025 while the flagship brand, Prada, saw sales fall by one percent over the year. "Prada showed good resilience, proving to be on a solid......

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