Paris, France, Feb 18, 2026 (AFP) - New tech and AI set to take athlete data business to next level

NAMPA / AFP

2026-02-18

From tracking the trajectory and speed of a footballer's strike to monitoring a Tour de France rider's real-time power output, performance athlete data is deepening its reach in sports, with specialised firms eyeing to score big business. The potential is huge, analysts say, not just for helping coaches further refine training and game-day strategies, but for providing novel content to broadcasters or enticing fans to online betting markets. Spor......

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