Interview: China sustains momentum in global soft power: Brand Finance chief

NAMPA / Xinhua

2025-12-04

LONDON, Dec. 4 (Xinhua) -- With China ranking second in the 2025 edition of the Global Soft Power Index, a top business chief has stressed the role of the country's ever-expanding global engagement in changing perspectives and understanding of the country around the world. The sixth annual index, released by Brand Finance in February and based on a survey of more than 170,000 respondents from over 100 countries, captures global perceptions of......

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