Los Angeles, United States, Oct 7, 2025 (AFP) - LeBron's 'decision of all decisions' a PR stunt

NAMPA / AFP

2025-10-07

It was billed as the "decision of all decisions", fueling speculation of a potentially seismic announcement which left the basketball world on tenterhooks and sent Los Angeles Lakers ticket prices soaring. But LeBron James' cryptic video released on Monday, which set the Internet abuzz. turned out, after all, to be a marketing gimmick. The so-called "Second Decision", hyped in a 10-second video posted to the NBA star's social media channels, was......

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