World Cup ranges help drive record first half for Lego

NAMPA / DPA
2026-08-25
London (PA Media/dpa) - World Cup and "KPop Demon Hunters" ranges have helped toy giant Lego drive sales up by more than a fifth to hit another record in the first half of 2026. The Danish firm reported a 21% rise in revenues to 41.9 billion Danish kroner ($6.5 billion) for the six months to June 30, helping pre-tax profits surge a third higher to 11.3 billion kroner. It launched more than 330 new products over the first half, with World Cup foot......
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