Journalists, communicators urged to strengthen trust and amplify African stories

NAMPA

2026-07-16

SWAKOPMUND, 15 JULY 2026 - Veteran journalist and former public relations practitioner Ester Mbathera presenting on the importance of journalist/communicators’ relationship during a break away session at the Effective Communicators Conference at Swakopmund on Wednesday. (Photo by: Isabel Bento) NAMPA

SWAKOPMUND, 16 JUL (NAMPA) – Journalists and public relations practitioners have called for stronger collaboration and cross-border partnerships, saying rebuilding trust between the media and communicators is essential to maintaining public confidence while ensuring African stories reach wider audiences.
The call was made during breakaway sessions at the Effective Communicators Conference (ECC) in Swakopmund on Wednesday, where speakers acknowled...

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SWAKOPMUND, 15 JULY 2026 - Grootfontein Municipality Public Relations Officer Luke Salomo was among the attendees of the break away session on the importance of journalist/communicators’ relationship at the Effective Communicators Conference at Swakopmund on Wednesday. (Photo by: Isabel Bento) NAMPA

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