Seoul, May 26, 2026 (AFP) - Starbucks Korea reveals series of mishaps leading to 'Tank Day' campaign

NAMPA / AFP

2026-05-26

Starbucks Korea revealed on Tuesday a series of mishaps leading to its heavily criticised "Tank Day" promotion, including the use of AI to develop the campaign, which it said lacked "social and historical sensitivity". The company has faced outrage in South Korea for promoting a line of coffee cups with a campaign that evoked a deadly crackdown on a 1980 pro-democracy uprising. The furor led to a "sharp decline in sales", and the dismissal of Son......

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