OL drops founding family name in identity reset

NAMPA

2026-05-21

WINDHOEK, 20 May 2026 - Sven Thieme, Executive Chairperson of OL. (Photo: Contributed)

WINDHOEK, 21 MAY (NAMPA) – The Ohlthaver & List (O&L) Group has transformed its 106-year dual identity brand with a single unified mark as it sets its sights on N.dollars 2.5 billion in earnings.
The rebrand, revealed Wednesday night in Windhoek, sees the Ohlthaver & List name retired from the group’s visual identity for the first time since Herman Ohlthaver, Carl and Werner List founded the organisation in 1919. The business has replaced the amp...

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