Ekandjo joins continental council

WINDHOEK, 27 MAR (NAMPA) – Mobile Telecommunications Limited (MTC)’s Brand, Marketing, Communications and Sustainability Officer, Tim Ekandjo, has been appointed to a newly established pan-African Creative Council tasked with strengthening how Africa tells its story to the world.

Ekandjo is among a select group of communications, media and branding leaders brought together under the Opportunity Africa initiative.

“I am honoured to join the Opportunity Africa Creative Council, a bold new movement to reframe Africa’s story. I look forward to working alongside Africa’s best minds in brand and marketing to proudly tell the African story,” Ekandjo said.

In a media statement issued on Thursday, the council said the initiative forms part of broader continental efforts aligned with Agenda 2063 to promote a more balanced and forward-looking narrative about Africa at a time when global competition for investment and influence is intensifying.

“The Council brings together senior leaders who have shaped narratives at national, regional and global levels. Their role is to guide the creative direction of the initiative, connect it to their continent-wide networks, and ensure the initiative remains credible, relevant and culturally resonant across markets,” the statement said.

Executive Director of Africa No Filter and co-chairperson of the council, Moky Makura, said it is a privilege for the organisation to serve as secretariat and help steer the initiative.

“It is unprecedented to see this level of expertise and collaboration coming together to build the narrative infrastructure Africa needs to reframe the continent,” Makura said.

Communication Officer for Agenda 2063 at the African Union Commission, Faith Adhiambo, said the initiative aligns with the mandate of the commission’s Information and Communication Directorate.

“This work will strengthen how we communicate the Union’s priorities and amplify Africa’s voice. It is exactly the kind of collaboration Africa needs to shape a narrative that reflects our aspirations under Agenda 2063 and builds The Africa We Want. We encourage more partners to join this growing movement,” Adhiambo said.
(NAMPA)
JTS/HP