Spotify adds 38 million more users with help from Wrapped promotion

NAMPA / DPA

2026-02-10

London (PA Media/dpa) - Spotify added a record 38 million monthly users to the streaming platform in the final months of last year amid soaring interest in its Spotify Wrapped promotion. The Swedish technology business surpassed analyst expectations for the quarter as a result. It came amid the first set of results after founder Daniel Ek left the role of chief executive of the company to become executive chairman, with Alex Norstrom and Gustav S......

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