Economic Watch: From traditions to trends, how Chinese brands are winning global fans with culture

NAMPA / Xinhua

2026-02-01

BEIJING, Feb. 1 (Xinhua) -- For Selena, a consumer from Spain, traditional Chinese culture came alive in an unexpected way: a makeup palette. The compact from Chinese cosmetics brand Florasis, intricately engraved with a phoenix, struck her as more a work of art than a cosmetic. "I love how traditional craftsmanship is integrated with cosmetics," she said. "It has deepened my understanding of Chinese culture, and I will buy some for my family......

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