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Feature: Australian Open deepens China push as viewership, partnerships surge

NAMPA / Xinhua
2026-01-27
by sportswriters Xu Haijing, Xiong Wenyuan MELBOURNE, Jan. 27 (Xinhua) -- "We are the most watched and the most liked Grand Slam in China and we work very hard to continue to give the right content to our Chinese fans," Cedric Cornelis, Chief Commercial Officer of the Australian Open, told Xinhua at Melbourne Park on Tuesday. Statistics in 2025 showed that 40 percent of the Australian Open's total broadcast and social media audience came fr......
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