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China's amateur football league sees sponsorship soar for new season

NAMPA / Xinhua
2026-01-27
NANJING, Jan. 27 (Xinhua) -- China's grassroots football phenomenon, the Su Super League, has attracted a major wave of commercial support ahead of its new season, with sponsors ranging from Adidas to Heineken and Coca-Cola. The new season will kick off in April and will be backed by 24 commercial partners, including 15 new sponsors, league officials said Tuesday at a launch event in Nanjing. Title sponsorship has expanded from a single bac......
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