New York, Oct 1, 2025 (AFP) - 'Showgirl' conquers showbusiness: Taylor Swift releases 12th album on Friday

NAMPA / AFP

2025-10-01

With the meticulously planned release of Taylor Swift's 12th album this Friday, the country singer-turned-pop star demonstrates again that she is as business savvy as she is musically adept. From hints dropped during her last tour in 2024 to movie screenings this coming weekend to accompany the new album's release, "Taylor Swift has perfected marketing as narrative art," said Robin Landa, a professor who studies advertising and branding at Kean U......

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