Paris, July 9, 2025 (AFP) - Lidl owes French rival $50 mn after ads ruled deceptive

NAMPA / AFP

2025-07-09

German supermarket chain Lidl faces a 43-million-euro ($50 million) payout to a French rival after an appeals court ruled its ads to be deceptive. The Paris appeals court ordered Lidl to pay the amount to French chain Intermarche after finding hundreds of the television spots that it ran between 2017 and 2023 were likely to deceive consumers and amounted to unfair competition. While Intermarche lost the original trial in 2022, the appeals court c......

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