Interview: Swiss natural care brand seeks to deepen China presence through CIIE

NAMPA / Xinhua
2026-11-05
FRUTIGEN, Switzerland, Nov. 5 (Xinhua) -- For Swiss natural care brand Puralpina, the China International Import Expo (CIIE) is more than a trade fair. It is a platform to connect with Chinese consumers and build a lasting presence in the market. "We don't want to only sell products. We also want to tell the Puralpina story in China," CEO Silvan Schmid said in a recent interview with Xinhua, ahead of the company's participation in the ninth CI......
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