Porsche to focus on luxury vehicles in sweeping turnaround strategy

NAMPA / DPA

2026-10-07

Weissach, Germany (dpa) - Porsche on Wednesday unveiled a sweeping strategy to cut costs sharply and focus on its most profitable vehicles in the coming years. "With our strategy, we are creating the conditions to make Porsche significantly more efficient, productive and profitable in three phases," said chief executive Michael Leiters, who has been in the job since January. The immediate priority, he said at the capital markets day in Weissach,......

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