New Delhi, Sept 18, 2026 (AFP) - ICC eyes China in bid to expand cricket

NAMPA / AFP

2026-09-18

China is emerging as a key target for growth as the International Cricket Council (ICC) seeks new fans worldwide, its chief executive says. While South Asia accounts for about 90 percent of cricket's billion-plus fans, the ICC is seeking to expand the sport's fan base by 500 million and sees China's 1.4 billion people as a potentially huge audience -- helped by the steady progress of its women's team. "The continued success of their women's team......

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