Liverpool land £60m-a-year Turkish Airlines shirt sponsorship deal

NAMPA / DPA

2026-09-08

London (PA Media/dpa) - Liverpool have signed a "milestone" new shirt sponsorship deal with Turkish Airlines, understood to be worth more than £60million ($81.2 million) a year. The company, which has signed a five-year contract, becomes only the sixth in the club's history to have its name on the front of the shirt. Liverpool believe it could be the most lucrative deal in Premier League history, although Manchester United's agreement with Snapdr......

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