London, Sept 8, 2026 (AFP) - Turkish Airlines will be new Liverpool shirt sponsor in £300 mn deal

NAMPA / AFP

2026-09-08

Turkish Airlines will become Liverpool's new front-of-shirt sponsor from the start of the 2027/28 season, the Premier League giants announced on Tuesday. No fee was disclosed by the club, but the BBC reported that the five-year deal was worth £300 million ($406 million) in total. A contract worth more than £60 million a season, would represent an increase on the current £50 million-per-season deal with retail bank Standard Chartered, who have bee......

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