New York, Sept 2, 2026 (AFP) - US Open under the influence: content creators spark debate

NAMPA / AFP

2026-09-03

Jessica Pegula is all in favor of bringing more fans into tennis, but the world number three said Wednesday it's important to keep the focus on the game. The US Tennis Association doubled down this year on credentials awarded to content creators -- reportedly handing out almost 100 after making 54 available in 2025 to amplify the tournament's presence on social media. The influencers focus not just on tennis, but on fashion, food and lifestyle to......

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