Lungu urges Namibia to benchmark professionalising PR

NAMPA

2026-07-17

SWAKOPMUND, 15 July 2026 - Director of Zambia’s Zaffico PLC Irene Lungu who was part of the panel discussion themed “The Golden Age of Strategic PR: Pathway to WPRF/APRA 2026,” an opening event for the Effective Communicators Conference in Swakopmund. (Photo by: Isabel Bento) NAMPA

SWAKOPMUND, 17 JUL (NAMPA) – Zambia’s experience in professionalising public relations (PR) demonstrates that legislation, strategic advocacy and continuous professional development can elevate communication practitioners from technical support staff to key decision-makers.
This was said by the president of the Zambian Institute of Public Relations and Communication (ZIPRAC) Irene Lungu, while presenting Zambia’s journey towards regulating the pr...

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