Austin, March 17, 2026 (AFP) - In Hollywood, AI's no match for creativity, say top executives

NAMPA / AFP

2026-03-17

Artificial intelligence is transforming Hollywood at a pace that has sent shockwaves through creative industries, but human creativity will always prevail, a leading executive at the cutting edge of that change told AFP. The disruption was a dominant theme at this week's South by Southwest conference in Austin, Texas where veteran director Steven Spielberg made clear he was drawing a line in the sand. "I've never used AI on any of my films yet.......

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