“Journalists are watchdogs, not brand managers” – //Hoebeb

NAMPA

2026-02-11

SWAKOPMUND, 10 February 2026 - Erongo-based journalists from different media entities and stakeholders photographed during the Erongo Media–Stakeholders Engagement Conference aimed at building practical understanding between media practitioners and newsmakers, improve professional relationships and strengthen the flow of accurate, timely and credible information to the public. (Photo by: Isabel Bento) NAMPA

SWAKOPMUND, 11 FEB (NAMPA) - Journalists should not be mistaken for brand managers, public relations officers or advertisers for institutions, but should instead be allowed to perform their constitutional role as public watchdogs serving the public interest.
These were the sentiments of former journalist and now communications consultant, Usi //Hoebeb, who was speaking at the Erongo Media–Stakeholders Engagement Conference in Swakopmund on Tuesda...

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