San Francisco, United States, Feb 8, 2026 (AFP) - NFL embraces fashion as league seeks new audiences

NAMPA / AFP

2026-02-08

It has become a staple of every NFL game's pre-show coverage -- footage of players strutting their way to stadium locker rooms wearing the latest daring sartorial choices. And a VIP fashion show Saturday ahead of the New England Patriots' Super Bowl clash with the Seattle Seahawks was the latest bet by the league that indulging its players' penchant for high-end designers is also good for the NFL's bottom line. A sport for decades associated with......

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